Like every business, online casinos need to attract customers – and the best way to do so is through search engine optimization. With online casino SEO services from Develux, more eyes will be on your casino.

Get new sign-ups who are eager to spin the reels. With the help of our casino marketing agency, your site visitors will become loyal customers that return time and time again to play at your slot machines, poker tables, and roulette wheels. When you get a website SEO audit service from us, we’ll pinpoint exactly what needs improvement on your site – and then we’ll fix it. So, what are you waiting for? Get SEO for casinos and start bringing in the high rollers!

The answer is simple: with SEO (search engine optimization). You see, Google uses an algorithm to determine which websites rank higher for certain search phrases. There are a huge number of factors that go into it: keywords, page loading speed, external links to the page, meta-tags, alt text, and much more. But if you make a wrong move, such as getting external links from bad sites or stuffing your texts with keywords, you run the risk of being penalized by Google.

But if you make a wrong move, such as getting external links from bad sites or stuffing your texts with keywords, you run the risk of being penalized by Google. Casino and iGaming SEO is a beast to master – but our casino marketing agency has SEO specialists on hand that are well-versed in the industry. We work hard to optimize your site, helping it rank higher on Google. Take the stress off your shoulders, and let us bring in visitors who are ready to become customers!

Increasing Conversions and Income
In digital marketing, even the slightest changes to the website can have a huge impact on the conversion rates. That’s why our online casino marketing agency houses only the most experienced specialists. You can be sure that every single move we make is aimed to increase the conversion rate. And most importantly, the success will be measured not by the web positions or other SMM factors, but by the income from your website!
Promoting new sites
New sites have always had a hard time gaining popularity. Especially considering how suspiciously Google’s algorithm treats the newcomers. And the worst thing about it is that it has a huge negative influence on your business. With the help of our SEO for online casino services, your website will be projected to the top with a speed of a rocket. And we’re not talking only about the search results ranking, but about the profits too.
Deep Website Audit
To make sure that all the changes brought by our casino SEO services are positive, we first carry out a deep website audit. Our specialists research every single detail about your project to gain all the valuable data and discover potential issues. Of course, this process involves an analysis of both on-page and off-page content.Only after finishing the collection of all the possible information, we will start planning our future steps and implementing the changes. And if you want us to examine your website without doing anything to it, we also provide separate auditing services.
Competitor analysis and monitoring
Monitoring the competition on the market has always been a crucial part of any business. After all, you need to know how to create a winning strategy and outplay your rivals, right? In our iGaming SEO agency, we can monitor their performance and discover both their strengths and weaknesses. Every detail will be analyzed, from pricing to funding. Then, we will combine this knowledge with our experience to guide you to the first place of this race.
Local SEO
For online gambling projects, using location-based targeting is just as important as for offline ones. One just needs enough knowledge and experience to achieve success in this task. That’s why we hire only the best specialists in each field. With the help of our casino SEO services, your website will always remain at the top of search results ranking. And that doesn’t just mean high traffic and conversion rates, but also huge profit increases.
Fighting Google penalties
Sometimes, Google may penalize websites by removing them from the results page. It happens because the search engine thinks that you did something wrong on the website, but it's not always clear what exactly. Worry no more, our casino SEO agency will get rid of all the penalties and ensure that you never have this issue again.
Content marketing
Audience means everything to online casinos. That's the reason we developed countless different strategies for top-quality content marketing. The thing is, in the field of SEO for online casino, it’s impossible to achieve success without a carefully thought-out plan. So, we know everything about creating the ideal content for your website and will help you to attract tons of traffic and build trust between you and your customers.
Page speed optimization
The performance of your website is just as important for users as it is for search engines. Both of them can notice even the slightest lags and stop paying attention to a project forever because of those. In our online casino SEO agency, we know everything about the factors that can slow down your website. Discovering all the potential issues and maximizing the page loading speed is our top priority.
Link Building
Do you know how crucial link building is for increasing conversion rates? No matter what your answer is, you will surely be surprised after our SEO gambling specialists create a link network for you. It doesn’t only help your project to raise to the top of organic search results, but also helps to engage the target audience. And most importantly, thanks to our long-term view, you can be sure that no rates will ever drop.
Regular reporting
Trust between a client and a service is the key to a prosperous partnership. In our agency, we are fully committed to providing only top-quality services. And to prove it to our customers, we send regular reports on all the implemented changes and their effects. You won’t ever have to worry about casino search engine acting weird because we solve all the issues immediately and provide full transparency at every stage of our cooperation.

The Develux Difference

With all the SEO casino marketing companies out there, what sets Develux apart? Here are some of the reasons why we’re the nation’s foremost casino marketing agency:


Our approaches are totally focused on YOU. Rather than providing subpar online casino SEO packages, we provide custom-tailored services. A generic SEO casino marketing strategy doesn’t bring in great ROI the way a personalized strategy does. So, even though our client-centric approach takes more work on our end, the end results are totally worth it.

Long-Lasting Relationships

Good SEO takes time. If a marketing agency promises overnight results, run the other way! SEO strategy implementation can take 2+ months, and it needs ongoing attention and re-audits. We go beyond a quick fix and strive to cultivate a long-term working relationship with our clients.

Fully Transparent

We aren’t just making empty promises about the benefits our SEO brings to online casinos. We’ve created our own profitable websites using Develux’s SEO strategies – bringing the sites from 0 to 100 again and again. We know what works and what doesn’t.

Algorithmic Expertise

If your SEO strategy never changes, it will inevitably fail. Google’s algorithm constantly changes, which is why we take a dynamic SEO approach.

Long-Lasting Relationships

Good SEO takes time. If a marketing agency promises overnight results, run the other way! SEO strategy implementation can take 2+ months, and it needs ongoing attention and re-audits. We go beyond a quick fix and strive to cultivate a long-term working relationship with our clients.

SEO Strategies for Your Online Casino

Do Keyword Research
Our top SEO casino marketing tip: never underestimate the importance of keywords! These are search phrases that people input into search engines like Google. When you use these phrases on your site, Google will recognize that your content is related to gambling and will connect you with potential customers. So, how exactly do you figure out what casino SEO keywords people are looking for? You’ll need to do keyword research via Google Analytics or a similar service. Even if you think you know the right iGaming SEO keywords, you might be surprised by what research uncovers. When you get SEO services from our casino advertising agency, we will do comprehensive keyword research and uncover which phrases have the best chance of connecting you with your target audience. Another SEO for casinos tip: make sure that you incorporate keywords in a natural way! If you have so many that your content is unreadable, you’ll turn off visitors – and you might even be penalized by Google.
Leave No Stone Unturned
Another casino tip for success: use every opportunity to optimize your website (both on the technical end and within content). It’s important to address each page of your website when implementing your online casino marketing strategy because each webpage ranks individually on search engines. So, instead of using general SEO casino keywords for your whole site, you’ll want to use more specific phrases that identify what each page is about. On the amenities page, use relevant, amenities-based keywords. On the games page, use gaming keywords, and so on. If you aren’t sure how to market your casino website with SEO to its fullest potential – don’t worry! That is what we at Develux, the premier casino SEO agency, specialize in. We have a team of in-house SEO specialists that can optimize every component of your site.
Consistently Publish Content
Once you’ve determined your ideal casino SEO keywords, you need to create high-quality content and incorporate the keywords into them naturally. Such content might include: Blog posts Casino tips News articles Interviews Online gambling infographics When it comes to creating content as part of your SEO casino marketing strategy, remember this: value quality over quantity. There is already an overwhelming amount of content on the web that was created specifically for iGaming SEO without bringing value to the reader. You don’t want to fall into that trap. You want site visitors to be intrigued by your content, so bring in new information or a fresh perspective. Good SEO brings traffic to your site, and good writing keeps them there.
Show Off Your Reviews
Our final SEO for casino tips: if your casino gets great reviews, showcase them on your website. A collection of testimonials and positive reviews prominently highlighted on your website will convert site visitors into customers. If you don’t have a lot of reviews, encourage your existing customers to provide feedback – perhaps run some sort of promotion! We hope you found this SEO casino advice useful! SEO might seem overwhelming – and that’s because it is. Search engines change regularly, and one must always be evaluating their website’s optimization. But when you opt for professional casino SEO services from Develux, we’ll ensure that your site is 100% up to Google’s standards.

Let’s Get Started With Casino SEO!

Questions & Answers

Absolutely! As we mentioned above, well-written content with thoughtful keywords is essential for good casino SEO. Google recognizes good content and prioritizes web pages that bring useful information to the reader. iGaming is a specific niche that requires knowledge of the online casino industry and its regulations. It’s important to write content about this niche with the correct language, tone, and SEO casino keywords. Our casino SEO agency knows the difference between SEO for a physical casino’s site and for an iGaming platform’s site.

When you get SEO casino marketing from Develux, you’ll start to see a boost in traffic and tangible results in around 2 – 3 months. But the best results will start rolling in at the 6+ month mark. The same timeframe goes for iGaming SEO and SEO for online casinos. Our main aim is to promote your online gambling website without being penalized by Google. Slow and steady is the best way to do this. If we were to employ blackhat processes for immediate results, search engines would likely take note and lower your site’s ranking.

Yes and no. When done properly, linkbuilding is a valuable and safe SEO casino service. However, if you obtain links from shady websites, you may do more harm than good. This is why we recommend online casinos to get links through professional casino SEO services. We’ll work with high-quality, authoritative sites to get links back to your site.

Domain Authority is the term that provides specialists with an understanding of whether a project will reach the top of the search results page or not. It was originally created by Moz who created a system that rates sites from 0 to 100 depending on how high they’re going to rank. Of course, it has never been 100% perfect, but the precision is really great as it provides a good image of any project’s SEO. Today there are even several domain authority calculators. All of them have different specifics but are still based on the same main principles. This term is used by all the experts in digital marketing, including our SEO gambling specialists to rate the adaptability and relevance of different websites to new search algorithms.