Different forms of video content have been an integral part of marketing for decades. Starting from 1941, when the first-ever video commercial popped up on TVs, marketers have been relying heavily on this type of advertising.
Not much has changed with a major shift to digital marketing. Today, video production is still on the rise, though there were some major alterations to the way companies use it.
Corporate video production is an ever-changing field. It is evolving rapidly, introducing an increasing number of new video trends to us every year. So, to stay at the forefront, you have to be on the lookout for them.
What is the latest trend in corporate video production? What trends in video production are emerging these days? In this article, we are going to give you all the answers you need to stay competitive and maximize your marketing efforts with captivating and effective videos!
VR in Video Production for Immersive Customer Experience
Virtual Reality (VR) is one of the biggest trends in video production for the future. Although the concept has not yet found wide popularity, it is already influencing a wide range of industries.
Digital marketing is not an exception. Your prospects may not yet rely on this technology in everyday life. But it doesn’t mean you can’t start incorporating VR into your corporate video production strategy at this time. Be among the individuals who will be the first to benefit from it when VR headsets appear in every household.
Currently, VR is being integrated into a variety of fields, including medicine, technology, education, and the military aim to provide hands-on training for high-pressure or potentially dangerous scenarios in a completely safe environment. However, it also has a huge potential in e-commerce.
The unique, immersive experience users get when using VR turns this technology into a powerful marketing tool. Here are just a few examples of how it can be used:
- introducing new products and letting your customers try them before buying;
- delivering virtual tours;
- driving more leads through virtual events;
- tweaking and strengthening your campaigns by analyzing where the user’s mouse and eyes go when they interact with your videos.
Cinemagraphs for Breathing New Life Into Advertising
The next big trend in commercial video production is the use of cinemagraphs.
Cinemagraphs have been around for quite a while, but they’re still among the biggest trends in video production. In a nutshell, cinemagraphs are a hybrid of digital images and videos. But don’t get them confused with GIFs. Unlike the latter ones, cinemagraphs aren’t quite looped animations. They are mostly made of a still image, though with a small detail that has movement to it.
Just to give you an example, it can be a static image of a table with a glass on it, a bottle floating above the glass, and an animated drink pouring from the bottle into the glass.
The main benefits of this type of content for marketing include the following:
- it’s less annoying or distracting compared to GIFs or videos but much more attention-grabbing compared to static images;
- it ensures easy consumption by users thanks to the bite-sized format;
- it’s perfect for social media;
- it can offer a higher level of engagement as it’s suitable for sharing.
- it’s cheaper and simpler in terms of production compared to videos.
And these are only a few of the many perks of this type of content.
Video Captions for Silent Advertising
Today, when creating video content for campaigns, marketers mostly look up to mobile users. This makes perfect sense if you think that in 2021, 92.6% of consumers use mobile devices to surf the web (at least some of the time). This gives marketers certain uniformity in terms of content delivery. Yet, some challenges associated with it come along as well.
The main issue is that most individuals use their mobile devices on the go and, quite often, in environments or situations where they have to maintain silence (for instance, at work, in college, or late at night). This means that there are pretty good chances your content will reach the target audience when they can’t or don’t want to unmute their devices.
Respectively, they will either skip your video or watch it with no sound. And this is a big issue in corporate video production.
Luckily, there is a solution. This solution is automatic video captioning. Based on everything said earlier, we can state that accompanying your videos with captions is one of the most vital trends in video production as it enables your target audience to watch your content without the sound and still understand the main message.
Live Video Streaming for Better Outreach
Although videos have long proven to be more engaging and effective than images in terms of marketing, now, we have a chance to take it even further. Live video content is the beginning of a new era in e-commerce, and here’s why.
There is no secret that these days social media rule in the world of digital marketing. Social media offers an easy way to deliver promotional material to a large audience. But the competition is high, and your offers can remain unnoticed. So, to start selling your products or services via social media, you have to grab your audience’s attention first.
That’s where live videos step in. Social media prioritize live videos by sending users notifications and inviting them to join a real-time event. So, it is a great way to get noticed.
Streaming is also peaking outside social media. The viewing hours of live videos have skyrocketed by 65% from 2017 to 2018 and keep growing. The reason is simple - users find live streaming more engaging than prerecorded content.
With that being said, live video streaming is a new, much simpler, and cost-effective way for e-commerce brands to attract attention, connect with their target audiences, and drive sales.
Partnership With Influencers for Success
The last but not least effective of all trends in video production to keep an eye for is a partnership with influencers and sponsored content.
With the growth of social media, we could observe a new generation of celebrities to seed in this type of online environment. We call them influencers. In a nutshell, these are the people who have large audiences in social media and, thus, have a huge influence on public opinions.
At this point, creating sponsored content and teaming up with influencers is a big trend in corporate video production, and there are quite a few reasons for that. First of all, modern consumers can easily recognize traditional advertisements, and we have to admit that they are rather tired of it. On the other hand, when it comes to sponsored content delivered by their favorite influencers, they get more interested and engaged because users trust them.
Opting for cooperation with influencers who are relevant to your industry or the product you offer also opens more opportunities for your business. Sponsored business video production enables you to expose your brand to a new or wider audience. Thus, it provides you with many potential customers and boosts brand recognition.
Looking to Order Corporate Video Production Services?
After reading this article, you know about the biggest trends in video production, following which you can change your marketing strategy for the best. But how do you incorporate it all into your plan and make things work?
We won’t sugarcoat it - regardless of the niche of your business, video productions have lots of perks to offer, but it also entails plenty of challenges. Even knowing all the major marketing trends, finding the right ideas for your video commercials isn’t easy. Luckily for you, if you are looking for a professional corporate video company to provide you with video production services of top quality, we’ve got you covered!
Here, at Develux, we can connect you with just the right talents that cover all your pre-production, animation, and post-production needs and deliver the results that meet and exceed your expectations! With us, companies can find reliable specialists who will help bring their most bold ideas to life.
Want to create corporate videos that drive attention? Contact us now and let’s get rolling on your next video project! We will walk you through every stage of the process, from the formation of an idea to bringing the end product right to your prospects’ screens.