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Case Details
Customer expectations:

The client wanted to regain the previously lost positions in the site's ranking.

The objective of the project:

To individually analyse the reasons for the drop in traffic and carry out comprehensive optimisation.

Challenge:

The website was in a good position but down to 50-60 places in the search engine results.

Solution
  • Collected thematic semantics and clustered them on pages;
  • Checked markers for each cluster and sorted them for each page;
  • Reworked anchor plans and structure in accordance with the key requests of users;
  • Created a new relinking that became helpful for the user and had a positive impact on the ranking;
  • Checked all the links and left those domains that have a good weight for the site;
  • Sorted guest posts and left only high-quality, relevant, and related to the site’s topic;
  • Cleaned the site from 301 and 302 redirects that could steal traffic;
  • Are providing constant SEO support for the site and monitoring on-page and off-page optimisation.
Result
  • The website became more efficient and started to rank high;
  • The client not only returned the previous traffic but also received a multiple-fold increase (from 97,000 to 423,000), and website conversion increased by 15%;
  • The growth of the site due to the elimination of technical errors, unnecessary links, redirects, and guest posts;
  • The client’s profit increased due to the increased visibility of the business to potential customers and improved audience engagement;
  • The client received constant and planned SEO support, ensuring the site stayed in high positions and maintained the acquired traffic.
Business Value
As the client's website received more clicks and higher search rankings, their improved visibility led to increased brand exposure and attracted a larger pool of potential customers. This heightened visibility and improved audience engagement played a crucial role in boosting the client's profits and driving business development.
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