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Case Details
Customer expectations:

The company wanted to become more visible to customers, rank higher in search engine results, and increase traffic.

The objective of the project:

Implementation of SEO auditing service, and based on identifying weak points, boost promotion of the diagnostic center website for categorical queries in the TOP of Google search results.

Challenge:

It was important to choose the proper semantic core for the medical field and take into account local promotion.

Solution
  • Conducted SEO auditing service and a niche analysis among diagnostic centers, clinics, and medical information portals;
  • Identified flaws and technical errors in the site;
  • Collected semantics and expanded the structure of the site;
  • Installed an SSL data encryption certificate;
  • Conducted On-Page optimization;
  • Created new content and remade the old one;
  • Worked with the link profile of the site;
  • Improved the site in accordance with Google’s requirements for medical sites.
Result:
  • The company had 574 clicks in July 2018, with 11 keywords in the top 10 search results.
  • After receiving SEO services, they saw an increase in clicks to 787 in November 2018, with 151 keywords in the top 10 search results.
  • By implementing written texts, they received 107,000 clicks in March 2019 with 897 keywords in the top 10 search results.
  • Clicks continued to increase to 125,000 per month from March 2019 to May 2019.
Business Value:
SEO services enhanced visibility and website click-through rates translated into a substantial boost in website traffic and brand exposure. As a result, the company was able to reach a wider audience, attract potential customers, and create more opportunities for conversions and business growth.
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