Case Details
Customer expectations:

The company wanted to become more visible to customers, rank higher in search engine results, and increase traffic.

The objective of the project:

Implementation of SEO auditing service, and based on identifying weak points, boost promotion of the diagnostic center website for categorical queries in the TOP of Google search results.


It was important to choose the proper semantic core for the medical field and take into account local promotion.

  • Conducted SEO auditing service and a niche analysis among diagnostic centers, clinics, and medical information portals;
  • Identified flaws and technical errors in the site;
  • Collected semantics and expanded the structure of the site;
  • Installed an SSL data encryption certificate;
  • Conducted On-Page optimization;
  • Created new content and remade the old one;
  • Worked with the link profile of the site;
  • Improved the site in accordance with Google’s requirements for medical sites.
  • The company had 574 clicks in July 2018, with 11 keywords in the top 10 search results.
  • After receiving SEO services, they saw an increase in clicks to 787 in November 2018, with 151 keywords in the top 10 search results.
  • By implementing written texts, they received 107,000 clicks in March 2019 with 897 keywords in the top 10 search results.
  • Clicks continued to increase to 125,000 per month from March 2019 to May 2019.
Business Value:
SEO services enhanced visibility and website click-through rates translated into a substantial boost in website traffic and brand exposure. As a result, the company was able to reach a wider audience, attract potential customers, and create more opportunities for conversions and business growth.