Middle ASO Specialist

Employment Type
Office Full Time
Department
EDU > Acquisition
Location
Kyiv

Requirements

We are Develux, a fast developing IT company which has operated in the US market since 2014. We have 200 + goal-oriented, passionate specialists about what they do and are open to new challenges.


Requirements:

  • 1-3 years of experience with ASO (in mobile apps or mobile games)
  • Understanding of app store algorithms
  • Text optimization in the App Store & Google Play
  • Graphical optimization: hypotheses, technical specifications, screenshots drawing control
  • Optimization of ratings and reviews, work with motivated installs
  • Good understanding of mobile marketing and mobile app KPIs
  • Understanding the uses and value of upper and lower funnel metrics
  • Experience with ASO tools
  • Experience with data tracking in Firebase
  • Experience in A/B testing and data analysis
  • Strong analytical and critical thinking skills
  • Knowledge of English at a level not lower than Upper-intermediate


Responsibilities:

  • Set up the process of attracting traffic: working with different sources, defining key metrics, working with analytics
  • Set up the process of working with current customers: defining key metrics, interacting with the retention manager
  • Monitor, analyze and evaluate the effectiveness of your ASO strategy based on application performance and market trends
  • Collecting a semantic core for all available localizations
  • App metadata optimization (Title, Subtitle, Keywords (iOS), short description and description (Android))
  • Working with hypotheses: improving search positions, increasing the number of installs and conversions
  • Working with Firebase: creating and configuring events, data visualization, analytics
  • Reporting: creating clear dashboards with data, funnels and key indicators for further work
  • Analyze global competitor application trends to identify best practices

Benefits

  • Work life balance and flexible working hours (start of the day from 9:00 to 11:00 and 8 working hours + 1-hour lunch)
  • We work with Apple products
  • Payment of income in USD every 1 of the month + bonus part after probation
  • Compensation of trainings / courses up to 100%
  • English Classes
  • Health Insurance, Sports activities compensation
  • Development in a team of experienced and open-minded professionals who are open to suggestions for process improvement
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Need to hire a team quickly to meet your goals? Select Develux as your outsourcing partner.

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