Middle ASO Specialist

We are Develux, a fast developing IT company which has operated in the US market since 2014. We have 200 + goal-oriented, passionate specialists about what they do and are open to new challenges.

Requirements:

• 1-3 years of experience with ASO (in mobile apps or mobile games)
• Understanding of app store algorithms
• Text optimization in the App Store & Google Play
• Graphical optimization: hypotheses, technical specifications, screenshots drawing control
• Optimization of ratings and reviews, work with motivated installs
• Good understanding of mobile marketing and mobile app KPIs
• Understanding the uses and value of upper and lower funnel metrics
• Experience with ASO tools
• Experience with data tracking in Firebase
• Experience in A/B testing and data analysis
• Strong analytical and critical thinking skills
• Knowledge of English at a level not lower than Upper-intermediate

Responsibilities:

• Set up the process of attracting traffic: working with different sources, defining key metrics, working with analytics
• Set up the process of working with current customers: defining key metrics, interacting with the retention manager
• Monitor, analyze and evaluate the effectiveness of your ASO strategy based on application performance and market trends
• Collecting a semantic core for all available localizations
• App metadata optimization (Title, Subtitle, Keywords (iOS), short description and description (Android))
• Working with hypotheses: improving search positions, increasing the number of installs and conversions
• Working with Firebase: creating and configuring events, data visualization, analytics
• Reporting: creating clear dashboards with data, funnels and key indicators for further work
• Analyze global competitor application trends to identify best practices

• Work life balance and flexible working hours (start of the day from 9:00 to 11:00 and 8 working hours + 1-hour lunch)
• We work with Apple products
• Payment of income in USD every 1 of the month + bonus part after probation
• Compensation of trainings / courses up to 100%
• English Classes
• Health Insurance, Sports activities compensation
• Development in a team of experienced and open-minded professionals who are open to suggestions for process improvement